The average UK household throws away two glasses of wine every week. Our inability to preserve wine once the cork has been popped is a major cause of this waste.
That’s about to change, thanks to the invention of eto – a beautiful innovation in wine preservation, designed by Welshman Tom Cotton.
This summer eto launched on Kickstarter, with a goal of raising £55,000 to fund production. Our integrated PR and digital campaign helped eto smash that in just 32 hours. We were thrilled to see more than 80 media articles about eto, including this beauty on the Daily Mail.
The campaign raised $1million, putting it in the top 0.07% of most successful Kickstarter campaigns ever.