It’s a difficult time for the ad tech industry – The Times has revealed multiple instances of video ads appearing next to terrorist and paedophilic content on YouTube and P&G’s Marc Pritchard has branded the industry ‘murky’.
Teads has long been a vocal advocate of more transparency in the digital advertising space, and passionately believes that the sector’s stellar growth of recent years can only be sustained if companies are confident their ads are appearing in brand safe environments.
To raise awareness of the need for change, we helped Teads launch its #CleanAdvertising initiative, with research revealing 95% of CMOs at large UK companies have overhauled their digital ad strategy in the last 12 months.
In fact, 44% of CMOs are reviewing relationships with suppliers and 43% are reviewing agencies. Over a third (36%) have boycotted or reduced spend on channels that can’t guarantee brand safety and 37% of CMOs say they are now directly involved in the execution of digital strategy.
We launched the story at Teads’ London Outstream Summit, which brought together 300 marketing leaders at the stunning London Symphony Orchestra headquarters, St Luke’s Church.
To find out more, download the one pager here.