The UK is in an entrepreneurial mood. According to data from StartUp Britain, 80 businesses were set up every hour last year.
If you’ve ever thought of starting your own business, chances are you would be thinking about doing so in your home town, or possibly venturing into the business capital of London. However, our new research with The .UK Domain – a campaign run by Nominet – reveals you could be better off looking further afield.
We analysed more than 154,000 Google search terms and 63,000 national business listings to reveal the cities where consumer demand for local services, from grocery stores to hairdressers, is not being met. The data, which covers 59 of Britain’s biggest cities, identifies where the opportunities are for new business owners to harness online interest in their trade.
And it turns out that the ideal location for different kinds of businesses varies greatly based on public demand, with the research revealing that Cambridge residents are crying out for more cafes but in Aberdeen locals are desperate to lift dumbbells with personal trainers.
To bring the story to life and highlight the various regional differences in demand, we created a series of maps showing the top ten locations to set up each kind of business, helping aspiring entrepreneurs ranging from green gardeners or keen cleaners, pick the best location for their new business. To check them out, follow this link.
The campaign shined a light on a key issue for small businesses. Not only is it vital to give consumers what they want and where they want it, you also need to deliver it in the right way. Right now, the majority of Britons – four out of five – use search engines to find local services and information, a website is a must-have and those businesses without will undoubtedly lose customers.
Not only has the campaign landed key national and business titles, such as The Independent online and Forbes, the data has also made a splash across a range of regional papers including Cambridge News and BBC Radio Oxford.