We love working with clients who are willing to shake up an industry and recently, our work with Doodle has been no exception…
At Capella, we work with a diverse range of technology companies, many of whom have evolved throughout the years fitting with the changing needs of the people it serves. One fantastic example of a business with its eye firmly on the shifting times has been scheduling tool – Doodle.
We’ve been working with Doodle now for nearly three years, securing top notch national, lifestyle and blogger splashes which have elevated Doodle to the number one scheduling tool in the UK. Take a look at some our greatest hits on City AM, Stylist, Virgin, ASOS, Metro and Daily Mirror to name a few.
Now, Doodle is synonymous with easy social scheduling in the UK, Europe and beyond. With over 26 million users a month, we’ve been delighted to be part of the company’s success story. So how do you build on this success? How do you expand on an offering which is already intuitive and useful?
Doodle’s answer looks set to lie in the exciting world of AI…Through the acquisition of Meekan, an Israel-based startup using the power of AI and chatbots, Doodle is looking to incorporate its users’ behaviour and needs into future scheduling tasks. So soon, when you’re scheduling a meet with friends via Doodle – the app could already know what date and time will suit everyone, based on past use and preferences.
This next step forwards is an ambitious leap for the company and we’re excited to be telling its story through a revised brief, highlighting Doodle and Meekan by Doodle’s new capabilities and expertise in the AI and chatbot space.Our new chapter has got off to a flying start, securing top tier thought leadership for Meekan product guru, Matty Marianski’s thoughts on the burgeoning AI industry on the Huffington Post and Virgin Entrepreneur.
Our new chapter has got off to a flying start, securing top tier thought leadership for Meekan product guru, Matty Marianski’s thoughts on the burgeoning AI industry on the Huffington Post and Virgin Entrepreneur.
Technology has been a game-changing enabler for some time – the challenge now for businesses is to ensure they evolve, again and again, matching the functionality and agility fitting of a modern-day business success story. We love working with clients who fit this mould and believe we offer a similar service – an outstanding communications machine which has constantly been evolving over the past four and a half years to suit clients ever-evolving demand.