Expion has appointed Capella PR for the UK launch of its social media management software, as it looks to extend its market leading position in the US internationally.
We’re very excited – in previous roles, several of the Capella team have run international social media campaigns for megabrands and the big issue to address was always how to give community managers in local markets the autonomy they needed without creating brand anarchy. And, as the recent HMV Twitter fiasco demonstrated, many brands still struggle to manage their social venues in a sensible way. Expion’s product really is very, very good (and we’ve seen a few duff ones in our time).
Our campaign for Expion will kick off at the forthcoming Social Media World Forum in London on 18 March. It will raise awareness of Expion among and social media and marketing managers within brands and digital agencies.
Today’s top brands have an average of 30 social profiles across Facebook, Twitter and Google+ and are now often managing thousands of employees engaged in social across hundreds or thousands of locations. Expion’s enterprise-class software helps ensure these are managed efficiently, brands are protected and money is invested in the social campaigns that are delivering results. US customers include Coca-Cola, Chrysler, Hilton, Samsung and Volvo.
Capella’s programme will align Expion with the hot issues in social media management, explore the effectiveness of high profile UK brands’ social media campaigns and also include a press office covering media relations, speaker engagements and rapid response.
Peter Heffring, Chief Executive Officer, Expion said: “The UK has a vibrant social media scene and some of world’s top marketers – Capella demonstrated at pitch that its team could help connect us into this world to make our UK launch a huge success.”
Gareth Thomas, founder of Capella PR, said: “Expion’s products have proven themselves within some of America’s biggest brands and are set to make a huge impact on the way social campaigns are managed in the UK. We can’t wait to get started on what is a really exciting brief in a really hot area.”