It’s been a phenomenal first four months of Capella, and with lots of people kindly asking how things are going, we thought we’d post a brief ‘story so far’ update.
Back in July, in the middle of one of deepest, longest recessions in living memory, we left the safety and security of our salaried jobs and launched Capella.
It was a truly glamorous first few days – cleaning windows, getting used to a ‘cloud’ IT system and jumping at every in-bound call, only to be disappointed with another offer of compensation from an automated PPI sales robot.
Then the Olympics came along and we got fully involved, supporting Beyond Sport’s hugely successful conference and meeting a fair few sporting stars along the way.
Since then we’ve grown to seven superbly talented staff, meaning our Thames-side office in Battersea has become a hive of activity. Nothing beats the buzz of the office when we’re pitching a winning story.
The team is working across nine clients, on briefs ranging from luxury lingerie to online learning. Clients as varied as HotUKDeals, Procam TV, Fox & Rose, cribbd, cloud.IQ, Waterhouse Young and Realise Consulting have been attracted by the same simple ingredients: brilliant creative storytellers, sound strategy, buckets of enthusiasm and strong digital integration.
We’ve already begun delivering on our mission to combine really creative storytelling with clear business results, and you can see some examples of this here. It’s been really rewarding to see our 4i Thinking methodology in action and so much national and broadcast coverage generated for clients already, as well as seeing some of our digital assets used in major campaigns.
As a company, we’ve also been thinking big from day one. Kicking off key initiatives, like ‘SHINE’ (our personal development programme for staff) and our first client satisfaction survey means we’ve laid the solid foundations on which to build Capella. We’re especially proud that in our November client satisfaction survey, every single client gave us top marks for their overall experience of working with us and said they’d recommend Capella to their peers.
We’ve also been doing our bit for the industry by commenting regularly on key issues sitting on judging panels, and joining the PRCA – which we plan to get much more involved with next year. We think we’re contributing most through our high professional standards, ethics and client service.
All in all, we’re delighted with the progress we’ve made, but there’s lots more to come in 2013. We have lots of exciting campaigns ready to launch for clients and big plans for the next phase of Capella’s growth. We’ll also be celebrating our one year anniversary in July so stay tuned for your invite to the hottest party of the summer.
For now though, we wanted to say a wholehearted thank you to everyone who has supported us so far. It’s been amazing how many people have gone out their way to help us, often, as one such kind soul put it, simply because people did the same for them when they were starting out. A big happy hug to all of you – you know who you are.
The Capella team