We’re thrilled at Team Capella, having been hired to launch a beautiful new innovation in wine preservation. eto is launching via Kickstarter and we/re on board to generate maximum possible exposure before the campaign ends on 6th July.
Capella is running a media relations campaign targeting national and lifestyle publications read by eto’s audience of wine lovers. This is supported by an organic and paid social media campaign focused on driving sales via Facebook, Twitter and Instagram.
eto is a beautifully designed wine decanter with an innovative preservation system that keeps wine perfectly fresh, ensuring you never waste a drop again. Its patented design keeps wine preserved for at least 12 days, as proven by independent laboratory tests1 – and extensive blind taste tests with wine industry experts. eto is the invention of Welsh entrepreneur and product designer, Tom Cotton: the name eto is Welsh for ‘again’. Tom’s background has also helped us make a splash with across Welsh media.
eto hit its minimum Kickstarter target of £55,000 within 32 hours and is on track to raise more than £250,000 before the campaign ends on 6th July. It retails from £79 with Kickstarter prices from £59.
Dina Jahina, COO, eto wine, said, “After five years of development, it’s critical we introduce eto to the market with the widest possible exposure, so it’s great to have the expertise of Capella supporting our PR and digital activity.”
Richard Hemming Master, of Wine at inJancisRobinson.com is one of those who’ve tested eto,“For me, the results were unanimous: there was no perceptible difference between a freshly opened bottle and the eto-stored sample.”
Gareth Thomas, co-founder of Capella, said, “With 50 million litres of wine poured down the sink every year, eto offers a new way to reduce waste, save money and enjoy perfectly preserved wine whenever you choose. eto have done the hard bit – creating a beautiful product – and we’re excited to now be helping get the story out there.”