Over the last few weeks, we’ve had a great time kicking off French startup, Wisembly’s PR activity in the UK.
Wisembly provides a collaboration platform that helps organisations solve challenges through highly engaging meetings. Essentially they take the pain out of meetings, both for those organising them and team members attending.
We’ve all attended the occasional meeting which hasn’t ended up being the best use of time, so we knew we were onto something when we researched professionals and asked them to share their own experiences.
We found a worrying picture, with over a third of meetings deemed unproductive. The research and some clever number crunching found that this was not only having a huge financial effect on businesses, costing £1400 per employee, it was also hitting employee morale. Four in ten employees say they feel more stressed and over a third feel less motivated after meetings. The worrying part for businesses was that after losing focus on the task at hand, a quarter of attendees resorted to searching for a new job – a serious repercussion of poor meeting management.
To give the campaign another lease of life, we also re-cut the research across different industries having particular success across the marketing trades. Marketing Week published a meaty feature including the research and case studies of companies using the Wisembly product. Further marketing coverage also appeared on Net Imperative and Digital Strategy Consulting.
The campaign brought to life some very true pains of the modern-day business and, more importantly, provided advice on how to address them. Following our advice, the dev team at Wisembly also developed an awesome tool to accompany the campaign – the Meeting Cost Calculator. The tool helps businesses understand how much money and time is being wasted in their meetings rooms and can analyse the productivity of businesses’ meetings and generate an associated cost.