We’re delighted to announce today that we have joined forces with French advertising tech company, ADventori, as it looks to ramp up its international business.
ADventori helps brands personalise their cross-device digital advertising with real-time, data-driven dynamic creative, meaning the consumer sees a message more relevant to them. For example, an online display ad will be different depending on factors such as the brand’s customer knowledge, the weather and location, so it can include specific offers and information for that customer. Its customers include IKEA, Nissan, BMW and Coca Cola.
Our brief is to showcase the power of personalised, dynamic creative to media agencies and brands, demonstrating how campaigns based on ADventori’s technology increase consumer engagement and business performance. So far we have hit the ground running with launch coverage on Video Ad News, ExchangeWire and Mobile Marketing News.
In a world where we’re all bombarded with thousands of advertising messages every day, only the most relevant and engaging creative will win, which is why services like ADventori are so important for the industry. We’re delighted to have been chosen to tell ADventori’s story and help the company get the attention it deserves.
Here’s what Will Bishop, ADventori’s newly appointed country manager for the UK had to say:
“Real-time creative is fast becoming the heartbeat of digital advertising and we’re seeing massive demand for our technology in the UK, Europe’s biggest advertising market. Capella showed a combination of industry expertise and enthusiasm that convinced us they’re the right partner to help tell our story in the UK.”