With Euro 2016 less than a month away, it won’t be long before football fever sets in as England, Wales, Northern Ireland and the Republic of Ireland all go for glory.
With more teams from the UK and Ireland being represented than ever before, and the tournament only a short road-trip across the channel in France, record numbers of fans are likely to drive over to see the games. Driving abroad can be a pretty stressful task, so we devised a campaign with uSwitch.com to make sure travelling fans weren’t caught out.
And it turns out quite a few of us could do with brushing up on the even the most basic rules before we set off. We tested motorists from across the UK and Ireland to see how well they knew the laws of the road across the channel and what we found was a staggering 35% of us didn’t even know we had to drive on the other side of the road in France!
With so many motorists being flummoxed by the simplest of road laws in France, we set about producing content which would help travelling fans feel prepared before they made the trip. For example, even fewer people knew about some of the lesser known laws, such as differences in speed limits and drink-drive limits. Motorists in France are also required to have a range of accessories, including a warning triangle, headlight converters, country sticker and reflective jacket in their car, being fined up to €530 if they don’t have them.
The campaign has got off to a cracking start, with the likes of the Daily Telegraph, Mirror Online, PA and ITV News covering our research on launch day. To accompany the research, we also been working with uSwitch to create a useful landing page including vital information fans need to know so they don’t get caught off-side at any point during their trip.
To help drive our point home we even went down to the a recent Premier League football match to quiz fans on how much they knew about the laws of the road, to raise awareness of the different rules. You can check out the video below.