This morning we were delighted to welcome Dan Barrett, Head of Innovation at Innocent Drinks, to Capella Towers to chat to the team about how the company continues to be one of the most exciting, forward-thinking brands in the UK.
Innocent has a glowing reputation of giving their customers fresh ways of thinking and feeling about the natural fruit drinks category. By introducing innovative new products which personify the brand perfectly, Dan and the whole team at Innocent have been able to transform the company into a UK market leader with their sights firmly set on European domination. Dan chatted to us about the company’s ethical values and the importance of staying true to the company’s brand identity – something we’re firm believers of at Capella.
So far this year, we’ve welcomed a long list of esteemed guests through our doors including a Turner Prize winner, award-winning journalists, startup founders, trend analysts and digital media experts. Our job is making sure we’re staying ahead of the curve so we can deliver amazing and thought-provoking campaigns for our clients and one of the best ways of doing this is talking to as many people from all walks of life.