Today, the sports minister Tracey Crouch unveiled the Government’s new sports strategy. Sporting Future is the first new sports strategy for 13 years and sets out an ambitious plan to boost sports participation across the nation.
Funding will be targeted at specific groups with lower than average participation rates, including women, people with disabilities, those in lower socio-economic groups and older people.
There is an increased focus on encouraging physical activity, rather than just traditional sport participation. And funding will be available to organisations that activate children as young as five.
Another overarching theme of the strategy is that sport should be used to deliver social good. Indeed, the Prime Minister says, “We will be much bolder in harnessing the potential of sport for social good.”
All of this is positive news for our client, sports charity StreetGames, as it aligns very closely with what the organisation believes.
Back in August, when the strategy consultation was announced, we were delighted that StreetGames was invited to host the launch.
And today, StreetGames again features heavily in media coverage surrounding the strategy, with articles on The Telegraph, the BBC and the Guardian. StreetGames CEO, Jane Ashworth, shared her analysis of the new strategy on the Huffington Post. And we were also delighted to secure a place for StreetGames participant Kemo on the Victoria Derbyshire show panel discussing the strategy.