We will be helping establish TVTY as the leading provider of ‘moment marketing’ technology for brands and agencies.
Put simply, moment marketing is the ability to instantly connect your online advertising to what’s going on in the offline world. It’s about connecting with people at the key moments when they reach for their smartphone or tablet to check the web or interact on social media. Digital campaigns can be synched to a wide range of offline events, including a change in the weather, the score of a football match, or the screening of a major TV ad campaign
It’s very cool technology and major brands such as Coca-Cola, McDonalds, and Visa are already using it as a way to monitor offline ‘events’ and then trigger online advertising campaigns in real-time.
Interest in moment marketing has been growing ever since Oreo’s ‘dunk-in-the-dark’ Super Bowl success. Our job is
to accelerate this by showcasing the outstanding results brands are achieving with TVTY and raising awareness of future opportunities to align digital campaigns with moments that matter to consumers.
Here’s what TVTY Co-founder, Pierre Marechal has to say about our partnership:
“With consumers bombarded by so much advertising each day and the rising cost of online advertising,
it’s more important than ever for brands to be in the moment when it comes to their marketing message if they want to cut through the noise, be relevant and optimise their media spend budgets. We hired Capella as they showed a clear understanding of our brief, a belief in what we do, and the hunger and creativity to make a difference to our fast-growing business.”