We love our sport at Capella and so we’re very proud to have helped sport’s charity, StreetGames, play a key role in shaping the national sports agenda for future generations.
On Tuesday, the Sport, Tourism & Heritage Minister, Tracey Crouch MP, chose to announce the new public consultation on sport at StreetGames’ annual multi-sport festival at the iconic Copper Box. As it’s been 13 years since the last broad sport strategy was published, this was a significant announcement as it aims to help shape the Government’s future strategy in this area.
With the biggest broadcasters descending on the Copper Box including BBC News, ITN, Channel 4 and Sky News, it was the ideal opportunity to showcase StreetGames’ pioneering approach to sport; delivering sport on the ‘doorstep’ of young people at the right time, the right place and at the right price. A programme we helped launch in partnership with Sport England back in June 2013.
We did this by giving media access to film the 20 different sports on offer at the festival including well-known favourites such as football and basketball, and more unusual sports such as parkour, indoor canoeing and zorbing as well as offering young people to share their views on sport. This provided media with a true insight into StreetGames’ unique proposition in the community sport space.
The results were pretty impressive. StreetGames was at heart of the consultation story which dominated the broadcast media throughout the day. Kicking off with BBC Breakfast going all the way through to the ITV 10 O’clock news. Interviews with CEO, Jane Ashworth and the young participants featured on BBC News, ITV, Channel 4 and Channel 5, reaching over 15 million people in the UK and beyond.
This was certainly our ‘super Tuesday’.