Ok, so ‘processes’ don’t get everyone excited, but they do underpin any well-run business and the creative work it generates. That’s why today we’re really proud to announce that Capella has passed an independent Communications Management Standard (CMS) audit with flying colours.
The CMS is managed by our industry body, the Public Relations Consultants Association (PRCA). It is widely recognised as the hallmark of PR excellence. It combines elements of ISO9001 and Investors in People with criteria specific to a PR consultancy. The Standard is an assurance to clients that Capella adheres to strict quality standards in management, communication and service delivery.
To pass the assessment, we had to pass an in-depth independent audit, covering everything from how we plan campaigns to the quality of our vision and values.
Francis Ingham, PRCA Director General, said: “Well run businesses consistently deliver the results clients are looking for. The Communications Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that is has now been adopted in 17 countries around the world.”