As reported on PR Week, we’re proud to have been appointed by exciting tech start-up Storm Technologies to launch its new search engine and help it challenge the dominance of established search giants like Google.
The company has developed an innovative alternative to traditional search engines, currently in beta, which lets consumers ‘give as you go’. Storm shares the commission it earns from referring traffic to online retailers with a consumer’s favourite charity or organisation.
Storm is soon to announce its first partnerships with household charities and other membership organisations, including Premier League football clubs and will be available as a desktop search engine and a mobile app when it launches in June 2015. The company creates its own “unique” search results, utilising data provided by well-established content providers like Yahoo! Storm is dedicated to changing the game, by delivering content, which is localised, relevant and specific to a users needs.
Storm incorporates technology developed by Alex Kontos who founded the popular, high performance Waterfox browser from his bedroom in 2011, whilst still a schoolboy. Waterfox, a super-fast browser has been downloaded nearly 5m times worldwide and Alex is a director of Storm.
We’ll be raising awareness of Storm and its ‘give as you go’ model among consumers and via the charity and business media. In fact, we’ve already got going with this lovely half page profile in the Telegraph this week.
We think the search engine market is ripe for disruption and Storm has devised a really innovative and ethical way to do this. Together with the fascinating back-story of Alex, it’s a great brand story that we relish telling.