The Oscars weren’t the only prestigious awards happening over the weekend. On Saturday night, the first-ever Lycamobile British Ethnic Diversity Sport Awards (BEDSAs) took place at the Ricoh Arena in Coventry to celebrate excellence amongst Britain’s outstanding Black, Asian and Minority Ethnic (BAME) sportspeople.
Capella PR was proud to be on hand to help manage the red carpet and media at the awards having been brought on board by Sporting Equals, the charity behind the event in early February.
As part of the PR brief, we were also tasked with driving awareness for the awards across traditional and social media and mobilise sports fans to get them voting for the short list.
It was certainly a star studded turnout for the awards with a host of sporting legends and stars gracing the red carpet including, Olympic heptathlon gold medallist Denise Lewis, World and Olympic Champion, Christine Ohorougu, Rugby World Cup winner, Maggie Alphonsi and Olympic gold medallist Jason Gardner.
Winners of the awards which were voted for the public included, cricketer Moeen Ali for the highly contested Lycamobile Sportsman of the Year category, Becky Downie for the Sporting Equals Sportswoman of the Year category and Chris Powell for the FA Coach of the Year category. The awards also celebrated the fantastic work being undertaken in the community to increase sport participation among BAME population.
The awards were a great reminder of the importance of celebrating diversity after the incident on the Paris Metro earlier in the week. And, the media both nationally and internationally recognised the significance of the awards with a host of media attending on the night to show their support for the cause including ITN News, Islam Channel, Sikh Channel, The Independent, The Voice and Phoenix Newspaper.
Kevin Garside from The Independent beautifully summed up the meaning of the awards in his Monday column – definitely worth a read!