As reported in PR Week this morning, we’re ridiculously excited to announce that price comparison and switching service uSwitch.com has hired Capella for its Money & Insurance business, following a five-way competitive pitch.
The 12 month brief, which covers both traditional and social media relations, will help consumers understand how to get a better deal on their personal finance products, including loans, credit cards, current accounts and insurance.
Capella will run a series of strategic campaigns to connect uSwitch with the mainstream news agenda, tackling issues like the rising cost of living and championing consumer personal finance causes.
We’re thrilled to be working with an organisation as respected as uSwitch. With the clock ticking on interest rate rises, now is a critical time to help consumers get the best deals and manage their money more effectively.
Charlotte Nunes, head of PR at uSwitch.com, said, “We’re delighted to have Capella join our team. They demonstrated a thorough understanding of our brand strategy and shared a series of really strong integrated campaign ideas that we’re confident will help us help consumers.”