Our campaign is designed to persuade restaurant owners to use Preoday’s free My Order App, which lets them create a privately branded app to promote and receive orders direct from customers.
It will use traditional and social media to highlight the frustrations takeaway owners have with existing ‘middleman’ order apps which, unlike Preoday, charge up to 12% commission on each order.
Andrew White, CEO of Preoday, said, “After meeting several agencies we chose Capella as the team proposed a really disruptive campaign that we’re confident will capture the attention of takeaway owners and help us quickly scale our business.”
Gareth Thomas, founder, Capella PR, said, “Preoday is a really ambitious company and has an exciting product that meets a clear market need. Restaurants want to cut out expensive middlemen and using Preoday consumers can support their local restaurant whilst avoiding higher prices that often result when middlemen get involved.”