Last week saw Capella embark on its very first space mission as we sent a shopping cart, along with intrepid explorer Dotty, to the edge of space for our client cloud.IQ.
The launch highlighted the growing problem of online shopping cart abandonment which costs UK retailers £1 billion a year. Brits spend more on the web than any other nation – a whopping £44bn in 2013 – but seven out of ten shoppers who visit a site abandon their purchase before the checkout, costing retailers in lost sales.
We worked together with HABExperiments to launch a miniature shopping cart 20 miles up to the edge of space using a helium balloon. Once the balloon reached maximum altitude it burst and returned to earth with a parachute softening its landing. The entire launch and descent was captured on a GoPro camera handily supplied by our broadcast and kit hire client Procam.
James Critchley, founder and CEO of cloud.IQ, said, “We had great fun launching and recovering the first ever shopping cart in space, along with our intrepid explorer ‘Dotty’. But we’re making a serious point: with so much competition for consumers online, Britain’s retailers need to do more to convert web window shoppers into paying customers.”